An ad exchange built around intelligence.

Lumorrow isn't an SSP with a chatbot bolted on. It's an auction engine where AI-driven decisioning sits between every bid request and every bid response — shaping floors, routing, and yield in real time.

ARCHITECTURE

How Lumorrow works, end to end.

Supply Layer

Publisher, CTV, OTT, Video, Display, Native

Connector Layer

OpenRTB · VAST · JS Tag · Header Bidding Adapter

Intelligence Layer

Floor Optimization · Bid Prediction · Timeout Tuning · Anomaly Detection

Auction Engine

Real-time multi-source auction — sub-100ms decisioning

Demand Layer

DSPs, SSPs, Direct Advertisers, Ad Networks

Reporting Layer

Real-time dashboards · Publisher APIs · Reconciliation

CORE MODULES

Five modules. One runtime.

Supply Connector

Handles every inbound ad request across OpenRTB, VAST, JS tag, and header bidding. Normalizes data and hands off to the intelligence layer.

Intelligence Layer

The AI core. Scores requests in real time, predicts fill and CPM, sets dynamic floors — before the auction runs.

Auction Engine

Runs the real-time auction across active demand sources. Sub-100ms decisioning on every request.

Demand Router

Manages demand partner relationships, routing rules, priority tiers, and fallback paths.

Reporting Runtime

Real-time event processing for dashboards and demand/supply reconciliation. Publisher and demand APIs.

Three architectural choices that matter.

Pre-bid decisioning, not post-hoc analytics

Most platforms optimize after the auction closes. Lumorrow's AI decides before the bid is even requested. That's a fundamentally different architecture.

One runtime for every format

Display, video, native, and CTV/OTT run through the same auction core. No format silos. No separate tech stacks. One set of numbers.

Standards-first, always

OpenRTB, VAST, schain, sellers.json. Your existing stack already knows how to talk to us. We don't ask you to rebuild anything.

INTEGRATIONS

Connect in hours, not weeks.

Lumorrow supports every standard your stack already speaks. No custom SDKs, no proprietary formats. Pick the path that fits and go live fast.

JS Tag

Go live in hours

DisplayNativeOutstream Video

Drop a single script tag into your page. Works on any web property with no server-side changes required.

VAST Tag

Go live in hours

Instream VideoCTVOTT

Standard VAST 2.0, 3.0, and 4.x tags for video inventory. Compatible with any video player or ad server.

Header Bidding

Go live in under a day

DisplayVideoNative

Native Prebid.js adapter. Competes in your existing header bidding wrapper alongside your current demand partners.

OpenRTB Endpoint

Go live in 1–3 days

All formatsServer-to-server

Full OpenRTB 2.5 / 2.6 integration for server-side demand partners and ad servers. Supports all bid request and response extensions.

Standards-first, always.

Full ads.txt, sellers.json, and SupplyChain Object (schain) compliance out of the box.

ads.txtsellers.jsonschainVAST 4.xOpenRTB 2.6Prebid.js

< 100ms

Auction decisioning

99.95%

Uptime target

24/7

Infrastructure monitoring

Global

Auction nodes

Questions publishers and buyers both ask.

Traditional SSPs are built around inventory volume. Lumorrow is built around auction intelligence. Our AI layer makes pre-bid and in-auction decisions that most SSPs only report on after the fact.

Display, video, native, CTV, and OTT — across web, mobile web, in-app, and streaming surfaces.

JS tag: hours. VAST tag: hours. Header bidding adapter: under a day. OpenRTB endpoint: typically one to three days for QA.

Every publisher is manually reviewed before activation. We enforce ads.txt, sellers.json, and full SupplyChain object compliance. Demand partners can filter by content category, domain, and viewability tier.

Yes. Lumorrow is designed to compete alongside your current stack. Most publishers run us in parallel from day one.

Lumorrow operates on a revenue share model. There are no upfront fees or minimum commitments. We only make money when you do.

Want the technical walkthrough?

Our team will walk you through integration, architecture, and what to expect in your first 30 days.

Book a platform demo → For publishers